Underwood Jewelers Gift & Greeting Card

Business Description

Located in Jacksonville, Florida, Underwood Jewelers is a jewelry and watch store that has been serving customers for over 80 years. Established in 1928 by industry legend Herbert F. Underwood, the store started as a diamond and watch store in Palatka, Florida, just prior to The Great Depression. However, due to excellent skills in buying and selling diamonds and a lot of hard work, Underwood expanded to Jacksonville in 1940, even though the Depression was still ongoing. At the start of World War II, Mr. Underwood sold the Palatka store and consolidated in Jacksonville.

In 1974, Mr. Underwood decided to sell his business to one of the oldest and most respected family jewelry businesses in the country: Bromberg and Company. The Bromberg family jewelry business was founded in Alabama in 1836 and is the oldest business in that state. Herb Underwood worked with Clayton Bromberg in a training and supervisory role until the younger Bromberg was made the President of the firm in 1988.

Underwood Jewelers is devoted to being the best jeweler in the South, and they accomplish this through their long-term philosophy that quality in merchandise, presentation, personal service, and integrity will bring the customer back to shop with them. This same "Underwood Experience" will create new customers through the endorsements from their satisfied customers.

Michael is the Vice-President of Underwood Jewelers and has been with the company since 1990. He is a Certified Gemologist and serves on the Board of the American Gem Society. He is devoted to serving Underwood's in continuing the excellence that over 80 years of customers have received.

Customers can expect exceptional customer service when they visit Underwood Jewelers. They have a gorgeous selection of diamonds and precious stones in a plethora of settings and styles. Customers looking for engagement rings will enjoy their experience at Underwood Jewelers as they have a great selection of rings and knowledgeable staff to assist them in making the perfect choice. Overall, Underwood Jewelers is a top-notch jewelry store that offers quality products and great customer service.

Gift Ideas for Underwood Jewelers

For those looking to find a special gift for a loved one, Underwood Jewelers has a wide selection of beautiful pieces that are sure to please. From exquisite diamond necklaces to elegant timepieces, there is something for everyone at this established jewelry store.

For the hopeless romantic, a stunning engagement ring from Underwood Jewelers is the perfect way to pop the question. With an eye for detail and a commitment to quality, the expert staff will guide you through the process of choosing the perfect ring for your partner.

If you're looking for a gift for a special occasion, a custom-made piece of jewelry is a wonderful idea. Underwood Jewelers offers a range of custom design services to create a one-of-a-kind piece that will be treasured for years to come.

For those who appreciate the finer things in life, a luxury watch from Underwood Jewelers is a great choice. With brands like Rolex, Omega, and Cartier, there is no shortage of high-end timepieces to choose from.

A stunning diamond necklace or earrings are also a great gift option for someone who appreciates classic elegance. Underwood Jewelers offers a variety of styles and settings to choose from, so you can find something that perfectly matches your loved one's taste.

Overall, Underwood Jewelers is a top destination for those looking for a quality and timeless gift that will be cherished for years to come. The expert staff, commitment to quality, and unparalleled selection make it an excellent choice for anyone looking for that perfect gift.

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