STORY Gift & Greeting Card

Business Description

Located in the bustling city of New York, STORY is a truly unique shopping experience. This concept shop takes the point of view of a magazine, changes like a gallery, and sells things like a store. STORY is a retail space that has the point of view of a magazine, and every four to eight weeks, it changes out all its merchandise, design, fixtures, and reinvents the store around a different story-based theme.

STORY is a 2000 square foot store located in Manhattan's burgeoning new retail corridor of 10th avenue. Every concept features items for women, men, kids, home, and gifts, as well as free community events - from pasta making classes to crafting sessions.

This innovative model has generated extensive press, and STORY's founder, Rachel Shechtman, was named one of Fast Company's 100 Most Creative People in Business and Fortune's 40 under 40. Rachel is a fourth-generation entrepreneur who loves finding the next big thing as much as sharing it with others. In 2003, she launched Cube Ventures, a retail, and marketing consultancy, and after years of working with a range of clients from TOMS to Gilt to the Gap, she launched STORY.

The idea behind STORY is to bring to light a new theme every 4-8 weeks, from COLOR and LOVE to ART and Home for the Holidays. Every concept is well organized by artist, designer, or other micro-themes within the theme and is so inviting that you will immediately fall in love with it.

STORY features items for women, men, and children, so it's the perfect place to find unique gifts for anyone on your list. The store also has a wide selection of home goods and other gift items that are sure to please. Whether you're looking for a special item for yourself or a gift for someone else, STORY is the perfect place to find it.

Overall, STORY is an innovative concept shop that is sure to delight anyone who loves unique and interesting shopping experiences. With its constantly changing themes and well-organized merchandise, you're sure to find something you love every time you visit. Come and explore STORY, located in New York, NY 10001.

Gift Ideas for STORY

STORY is a one-of-a-kind concept shop that offers a unique shopping experience with its constantly changing themes. This innovative store offers a range of items for women, men, children, and home, making it the perfect place to find a gift for anyone. If you're looking for a thoughtful and unique gift, STORY has plenty of options to choose from.

For the fashionista in your life, STORY has a great selection of clothing and accessories. From trendy handbags to chic jewelry, you're sure to find something that will make her feel special. For the men in your life, STORY has a great selection of grooming products and accessories. From stylish cufflinks to sleek watches, you'll find the perfect gift for the dapper gentleman in your life.

If you're looking for a gift for the home, STORY has a wide range of unique items that are sure to impress. From stylish decor pieces to practical kitchen gadgets, there's something for everyone. If you're shopping for a child, STORY has a great selection of toys and books that will inspire their imagination and promote learning.

One of the standout features of STORY is its commitment to community events. They offer a range of classes and workshops that are perfect for anyone who loves to learn. Whether you're interested in cooking, crafting, or wellness, STORY has a class that will pique your interest.

Overall, STORY is the perfect place to find thoughtful and unique gifts that are sure to impress. With its constantly changing themes and commitment to community events, it's more than just a store - it's a destination. Visit STORY today and discover the perfect gift for someone special in your life.

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